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(Image source: “Pretty Young Chinese Girl Holding Shopping Bags” | www.freedigitalphotos.net)

The post What is Chinese Online Shoppers’ Overseas Purchase Behaviour – Infographic appeared first on Market Me China®.

Here are the key facts and figures:

1. Smartphone sales account for 73.2% of all mobile phones sold in China.

2. Samsung is the market leader in China, having the highest market share at 24.5%, followed by Nokia and Apple.

3. 74% of male mobile phone users own a smartphone, while only 54% of female mobile phone users own one.

4. Android, accounting for 71.0%, is the top operating system in China.

5. Top smartphone apps in China by number of installs are QQ, WeChat, Sina Weibo, Taobao, QQ spaces, therefore don’t miss the opportunity to promote your products and services via these social media platforms or e-commerce platform.

Infographic by- GO-Globe.cn

(Image source: “Hand Holding Smartphone With World” | www.freedigitalphotos.net)

The post Insightful statistics to help you with a mobile marketing strategy in China appeared first on Market Me China®.

The top B2C e-commerce marketplace in China – Tmall opens its doors to overseas sellers.  This is a fantastic opportunity to enter the booming Chinese’s market. To find out more about Tmall international e-shops, contact us here.

Infographic by- GO-Globe.com

(Image source: “Shopping Online Bag Shows Internet Buying” | www.freedigitalphotos.net)

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Search trends

About 454 million internet users search the internet in China per month, followed by 452 million users who watch online videos,  439 million users who are active on online community, 413 million users who are interested in news and information, 404.4 million users enjoying eCommerce.

The major purposes of using search engines are to locate information related to work or studies, personal interests, latest news, software downloads, information related to lifestyles (food, clothing etc), online shopping, offline shopping, foreign travel or search for people and friends.

How to attract your Chinese target audience by using search engine marketing?
Why not contact us to have a chat?

Take a look at Go Globe infographic “Search engine usage in China – Statistics and Trends” to know the latest search engine usage and the search behaviour of Chinese internet users.

Infographic by- GO-Globe.com

(Image source: “Research” | www.freedigitalphotos.net)

The post What are the major Search Engines in China – Statistics and Trends appeared first on Market Me China®.

Interesting facts of internet users in China

Internet usage in China is growing: in 2012, a new internet user was added to the China internet population every 1.6 seconds.

74.5% of Chinese internet users access the internet via a mobile device, 70.6% via a desktop computer, 45.9% via a notebook.

Chinese internet users are spending more time online (20.5 hours per week as compared to 18.7 hours in 2011). 54% of Chinese Internet population is less than 30 years old and only 6.2% is older than 50 years.

Thanks to Go Globe for the following infographic – “Internet Usage in China – Statistics and Trends”.

Infographic by- GO-Globe.com

(Image source: “Www around world” | www.freedigitalphotos.net)

The post Infographic “Internet users in China – Statistics and Trends” appeared first on Market Me China®.

Great thanks to Go-Globe for creating a infographic on Social Media in China – Statistics and Trends.

The estimated number of active social networking users in China is 597 Million. The volume of social sharing in China went up by 60% in 2012 alone. Check out our infographic for more such interesting facts about social media in China.

Here are some important facts:

1. 91% of the online population in China has an account on a social media site, as compared to 67% in the USA.
2. 88% of Chinese social media users are active on at least one social network.
3. An average online user in China spends at least 46 minutes on social networking sites every day.
4. 4 out of the top 5 social networking sites by users numbers in Asia are from China.
5. Only 38% of Chinese netizens reveal their real names on social networking sites.
6. On average, each of China’s social media users follows at least 8 brands.
7. 43% of Chinese netizens are interested in products shared by friends on social networking sites.
8. 38% of Chinese netizens take shopping decisions based on recommendations on their social networks.

Infographic by- GO-Globe.com

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