Six Top Tips for Working with Chinese KOLs
A great Key Opinion Leader (KOL) can work magic for your Chinese digital…
Baidu search engine market share in China Mar 2025
In Mar 2025, Baidu market share dominates the search engine market in China, in…
Can Small Western Brands Compete in China?
If you’re a small Western brand, you’re probably tempted by the hugely exciting…
Don't make these UX errors with your Chinese digital marketing
As digital marketers, we’re already familiar with the concept of UX, or user…
Baidu search engine market share in China Feb 2025
In Feb 2025, Baidu market share dominates the search engine market in China, in…
How do generational differences affect Chinese marketing strategies?
As a Western marketer seeking to build a successful brand in China, there are…
What do Chinese Gen X Customers Want?
When you’re a Western brand, seeking to grow your business successfully in the…
Baidu search engine market share in China Jan 2025
In Jan 2025, Baidu market share dominates the search engine market in China, in…
Top Chinese digital marketing tips you might not know
Whether you’re new to Chinese digital marketing or already have experience in…
9 Chinese digital marketing trends to know for 2025
Ready for a successful year of marketing in China? Knowing these top Chinese…
Baidu search engine market share in China Dec 2024
In Dec 2024, Baidu market share dominates the search engine market in China, in…
10 Resolutions to make for your Chinese digital marketing in 2025
If you’re wondering how we managed to get to December so quickly, you’re not…