What can Western HE brands offer to Chinese students?
If you are responsible for marketing a Higher Education institution to students…
What does China's Covid bounceback teach Western brands?
The speed at which China's economy has rebounded from Covid has been startling,…
Baidu search engine market share in China Aug 2021
In Aug 2021, Baidu market share dominates the search engine market in China, in…
What makes a great content strategy for marketing in China?
Marketers talk a lot about content marketing, but when it comes to effective…
How to begin using Toutiao advertising in China
Toutiao (头条) - or Jinri Toutiao (今日头条) - which translates as “Today’s…
Baidu search engine market share in China Jul 2021
In Jul 2021, Baidu market share dominates the search engine market in China, in…
How are KOLs evolving in China?
In the West we call them influencers, but in China, KOLs - or Key Opinion…
How can new beauty brands use Chinese social media to market in China?
If you're a new and emerging Western beauty brand and keen to market your…
How to use Fliggy advertising to attract Chinese inbound and outbound tourists
Fliggy, owned by Alibaba Group, is one of the top online travel agencies in…
Baidu search engine market share in China Jun 2021
In Jun 2021, Baidu market share dominates the search engine market in China, in…
Avoid 10 mistakes when marketing in China
The Chinese market is incredibly attractive to Western brands, with a huge…
How Douyin advertising works for Western businesses in China
To help grow your Western brand successfully in China, it's important to…