Should Western brands focus on website or mobile for China marketing?
When you market in China, it is vital to have a strong digital presence, in a…
Marketing in China? Watch out for these challenges
When you're looking to grow your Western brand in China - whether from scratch…
Baidu search engine market share in China Apr 2020
By Apr 2020, Baidu market share dominates the search engine market in China, in…
How to market to Chinese online users in the Post Covid-19 world
As the Covid-19 pandemic persists across the globe, most nations are…
How to target Chinese students who want to study in the West?
There are already hundreds of thousands of Chinese students studying in the…
What Western marketers need to know about Chinese KOLs
In the West, we may be well used to the idea of social media influencers, but…
Baidu search engine market share in China Mar 2020
By Mar 2020, Baidu market share dominates the search engine market in China, in…
8 top tips for Chinese social media success
Any Western brand looking to succeed in the Chinese market needs to get to…
How to carry out market research in China
When you're entering the Chinese market or building your brand within this…
Baidu search engine market share in China Feb 2020
By Feb 2020, Baidu market share dominates the search engine market in China, in…
Advanced techniques for Baidu SEO
Search Engine Optimisation (SEO) is a cornerstone technique for your Chinese…
How to build your brand on Chinese social media
Looking to crack the lucrative China market? Western companies - whatever their…