Why English marketing agencies need a Chinese partner
There's no doubt that marketing in China can be complex and challenging. After…
How Western B2B brands can build longevity in the Chinese market
China's B2B market is already vast, and it's growing by an incredible 30pc…
Baidu search engine market share in China Jan 2023
In Jan 2023, Baidu market share dominates the search engine market in China, in…
How a Chinese digital marketing agency can help your budget go further
Every business needs to control its marketing budget, and in the current…
Develop your new digital marketing strategy 2023 for China
Now that 2023 is upon us, it's time to really focus on building a strong…
Baidu search engine market share in China Dec 2022
In Dec 2022, Baidu market share dominates the search engine market in China, in…
Quick steps to optimise your Chinese digital marketing assets
With 2023 fast approaching, now is the perfect time to focus on your existing…
Baidu search engine market share in China Nov 2022
In Nov 2022, Baidu market share dominates the search engine market in China, in…
Why customisation matters to Chinese millennials
Chinese millennials (born between 1981 and 1996) are a very attractive group to…
Why do lower-tier cities matter in Chinese marketing?
In recent years, Western marketers - and many Chinese brands - have focused…
Baidu search engine market share in China Oct 2022
In Oct 2022, Baidu market share dominates the search engine market in China, in…
How Chinese B2B markets can leverage digital marketing in the post-Covid world
Before the pandemic, many B2B businesses in China relied on forms of offline…