What Western brands should know about KOC marketing in China
Key Opinion Leaders, or KOLs, have been active on the Chinese marketing scene…
Baidu search engine market share in China Sep 2022
In Sep 2022, Baidu market share dominates the search engine market in China, in…
What do Chinese millennial and Gen Z customers want from brands?
Chinese millennial and Generation Z customers are a huge and uniquely…
How to delight Chinese customers
As a Western brand marketing in China, one of the most fundamental questions…
Baidu search engine market share in China Aug 2022
In Aug 2022, Baidu market share dominates the search engine market in China, in…
How to mark the Mid-Autumn Festival in your Chinese marketing
One of the many things that differs about Chinese marketing is the sheer number…
How to be culturally sensitive when marketing in China
As a Western marketer, it is easy to think that marketing in China simply…
Baidu search engine market share in China Jul 2022
In Jul 2022, Baidu market share dominates the search engine market in China, in…
Four new shopping trends that have emerged in China after Covid
Covid has changed the way that customers choose to shop in the West and in…
Prepare now for Double Seventh Day: how to market for China's Valentine's Day
Double Seventh Day, also known as the Qixi Festival, is China's answer to…
Baidu search engine market share in China Jun 2022
In Jun 2022, Baidu market share dominates the search engine market in China, in…
How Covid has changed commerce in China
There is no doubt that the Covid pandemic had a severe impact on the world's…