Top WeChat features for marketing to China
WeChat is the mobile messaging app that is taking the world by storm. Published…
Luxury brand marketing for Western SMEs entering the China market
Chinese luxury consumers have immense purchasing power. Newly affluent middle…
The favourite brands of women in the China luxury goods market
For a long time, China bucked the global trends of having a luxury market…
The top 5 brands in the China luxury market
Higher disposable income means that Chinese consumers have turned their…
Why Chinese prefer shopping overseas to luxury goods in China
As its economy grows, China is experiencing a large shift in behaviour. More…
Why does China love luxury goods?
In 2014 China was the world's fifth largest consumer of luxury goods, beating…
Online Game Marketing for Western Games in China
In the past few posts we’ve shared a lot of information regarding online gaming…
What do players need and expect from Chinese online gaming?
Chinese online gaming is a big industry that is quickly growing. As we saw in…
Top 6 companies in Chinese online gaming
Six gaming companies in China managed a combined Q1 revenue of over $2 billion…
How Activision understands online gaming in China
Regular readers will know that underestimating the culture gap is the quickest…
Celebrity endorsement in online game marketing for DTWS 2
Online gaming in China has over 300 million PC gamers. On top of that are a…
Top three games for Chinese online gaming
By the end of 2014 there were around 245million online gamers in China. Chinese…