WeChat 2015 statistics to inspire digital marketing in China during 2016
WeChat is a highly popular messaging app with a range of integrated features…
Hongbao marketing for Chinese New Year 2016
The Year of the Sheep has just passed, with the Year of the Monkey on the…
Alibaba Think Tank Predicts Strong Future for eCommerce in China
Often described as the Chinese equivalent of Amazon, Alibaba is one of the most…
Is China’s Optimistic Outlook Being Driven by Chinese internet users?
China is the most optimistic country in the world, according to a YouGov…
Trouble at home just makes Chinese real estate investors keener
If you are worried that economic troubles might lessen the appetite of Chinese…
Chinese celebrity endorsement case study: Fan BingBing
When it comes to celebrity endorsements in China, no one better evidences the…
The impact of celebrity endorsements when marketing to China
Over the past few years China has experienced a large growth in consumerist…
Chinese PR Case Studies – Hilton Hotels
Hilton opened its first Chinese hotel in 1988. Now, Hilton Shanghai is just one…
Tips for Chinese online PR
Building a strong reputation in China is paramount to the success of your…
How to identify your target market using targeted Chinese advertising
Targeted Chinese advertising can be hugely effective in China. The practice…
Key things to remember when advertising in China
Advertising in China allows you to bring your products or services to the…
What are the most effective Chinese advertising methods?
The total transaction value of online Chinese advertising market grew by 40% in…