How to build a localised Chinese website

How to build a localised Chinese website

The most important factor for any Western business looking to promote their…


Mobile marketing and the consumption of content in China

Why is mobile marketing important in China?

When it comes to mobile marketing, China is drawing together the potential of…


5 tips on Chinese social media marketing

5 tips on Chinese social media marketing

When confronted with establishing a social media marketing campaign in China,…


Tips on online marketing for Chinese New Year

Tips on online marketing for Chinese New Year

Chinese New Year celebrations start on 27th January 2017 and it's the biggest…


Online Marketing in China

Online Marketing in China: how can you penetrate the billion-strong market?

If your online business doesn't have its eyes on China, you must have a pretty…


Make WeChat marketing strategy work for you

How to make WeChat marketing strategy work for you

WeChat positions itself as a 'clean' and trusted social network with a…


WeChat marketing: top tips to connect with China

WeChat marketing: top tips to connect with China

WeChat is an instant messaging app of choice in China, home to over one billion…


The Role of Social Media in Commerce in China

The Role of Social Media in Commerce in China

The Money is Moving Inland, and Brands are Already Beginning to Chase it.…


5 Ways SEO for Baidu Differs From SEO for Google

5 Ways SEO for Baidu Differs From SEO for Google

If you’ve optimised (or had someone else optimise) your website for Google, you…


Mobile Market in China: What Happened in 2015?

Mobile Market in China: What Happened in 2015?

The Chinese mobile market continues to evolve at a remarkable pace. China…


Xiaomi uses social media marketing in China to save millions

How Xiaomi uses social media marketing in China to save millions

If ever there was a company that illustrated the power of social media…


Hongbao marketing for Chinese New Year 2016

From governments to Times Square: Hongbao marketing for Chinese New Year 2016

In a recent post, we look at Hongbao marketing and how effective it was in…